Social Media/Marketing Manager (Dubai)

Preferable Location: Hong Kong   |   Full Time

:: This role is located in Dubai and not remote::

Our partner is a leading restaurant group in Dubai, renowned for their award-winning venues that showcase unique food cultures and traditions in exuberant settings. The restaurants are lively and celebratory, qualities reflected in the restaurants’ design, ambiance, and creative offerings. With more projects in the pipeline for 2022, this ambitious and entrepreneurial group is quickly expanding and seeking exceptional talent for their growing team.

The Group now seeks a SOCIAL MEDIA/MARKETING MANAGER to work closely with the Founders and Group Operations Manager to establish the group's marketing strategies and execute a full spectrum of marketing activities including brand positioning, corporate communications, public relations, and copywriting. The ideal candidate will be comfortable with executing day-to-day marketing tasks independently as well as helping to form long-term strategies, all while thriving in a high-energy start-up environment with tight deadlines and changing needs.

Key Missions Include:

  • Developing creative social media strategies with specific objectives across all platforms;
  • Planning and delivering compelling campaigns, promotions, and collaborations with media, analysts, and influencers;
  • Crafting, editing, and proofreading content or all social media platforms in an engaging and effective voice that aligns with brands and effectively captivates the key target audience;
  • Ensuring consistency of communication and messaging across all channels;
  • Be the go-to social media guru, proactively driving all social media platforms, in particular Instagram, and continuously driving the development of new content and experimenting with "outside-the-box" ideas;
  • Growing and expanding all of the venues' social media presence;
  • Managing all social advertising campaigns through sponsored ads;
  • Directing guest feedback and reviews to the respective restaurant managers;
  • Creating, managing, and maintaining a marketing & communications toolbox, including newsletter templates, database management, photo library, press kits, etc. 
  • Developing and managing press relationships;
  • Developing and implementing best practises and SOPs;
  • Providing PR, branding, and marketing training and skill building opportunities for the team;
  • Working with Graphic Designer/Art Director to create collateral and visual content;
  • Identifying effectiveness and impact of marketing initiatives and optimising accordingly;
  • Presenting ideas and final deliverables to internal and external teams, aligning with the founders on marketing programs, strategies, and budgets;
  • Maintaining a presence within the group's venues to ensure brand integrity and proper execution.

The successful candidate will have:

  • Bachelor’s degree in marketing, business, or related field;
  • Exceptional written & verbal communication skills;
  • Ability to work autonomously with minimal oversight;
  • Proven experience developing marketing plans and campaigns;
  • Excellent organisational and multitasking skills, with impeccable follow-through;
  • Strategic, thoughtful, and objective decision making with distinctive problem-solving and analytical skills
  • Metrics-driven marketing mind with eye for creativity;
  • High proficiency with SEO, digital and content marketing & analytics;
  • A positive, energetic, and proactive spirit;
  • The desire to build something from scratch and shape the future of an organisation. 

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