Our partner is a fast-growing hospitality and lifestyle group with a myriad of upcoming openings and thrilling new projects. As they continue expanding, they are now in need of a talented Content Strategist.
We're seeking an exceptional storyteller to help shape the brands within the group and bring their stories to life. We're after a versatile copywriter who is passionate about creating across many mediums, including social media, print, website, video, and more.
We seek candidates with:
- 5 to 10 years of experience in a similar or related role;
- Strong conceptual thinking and a proactive mindset;
- Experience in advertising or brand campaigns;
- Ability to transform creative ideas into tangible content deliverables;
- Exceptional writing skills, with the ability to write in a range of voices and styles that cater to various platforms and audiences;
- Ability to navigate ambiguity whilst managing stakeholders and working with evolving deadlines and scopes;
- Acute attention to detail with exceptional time management skills and ability to juggle multiple priorities simultaneously;
- A self-starter disposition and a knack for collaborating and working productively and harmoniously with others;
- Experience partnering with designers and art directors on integrated campaigns;
- Proficiency in Cantonese and/or Mandarin a plus!
This role will: - Partner with internal stakeholders to create and deliver an effective multi-channel content
marketing strategy and plan that aligns with the company’s goals; - Develop high-quality content and written deliverables for global openings, brand
storytelling, and campaigns that are consistent in branding across all channels; - Lead and execute copy for a variety of formats and audiences, including social media, websites,
editorials, print, and more; - Partner with internal teams to scale adaptations and translations;
- Brainstorm and implement innovative ideas for engaging content that aligns with the brand’s key
messages and objectives; - Conduct keyword research and optimise content for search engine performance to maximise
reach and impact; - Solicit, manage, and address stakeholder input while managing competing deadlines.
For consideration, please submit your CV and portfolio that showcases storytelling across different media.